grjbeverageconsulting

Your assured confidant, building tailor made solutions for business growth in Asia Pacific.

The trusted bridge between brand owners and distribution partners in the Asia region .

Introduction

Asia continues to inspire and be the growth engine for brands and businesses from all around the world. The mission of GRJ Beverage Consulting is to act as the trusted bridge between brand owners and their distribution partners in Asia. Drawing on over 30 years of proven success in the region, GRJ Beverage Consulting work with a select group of clients, to help further enhance their performance and effectiveness in the Asia Pacific region. Every business is unique and deserves a bespoke strategic and operational approach; GRJ Beverage Consulting is here to help develop meaningful, sustainable plans for ongoing growth and success in the Asia Pacific region.

Winexel Announcement We are pleased to announce the establishment of Winexel, our new modern global wine-education and membership platform.

Built on 40 years of experience in the wine industry, Winexel has been created to make wine accessible, enjoyable and confidence-building for everyday wine lovers. Through high-quality courses, an engaging podcast series, and our innovative WX Radar tool, we aim to help wine lovers of all levels rediscover their love of wine by removing the snobbery and intimidation.

Winexel is scheduled to launch on 8 September 2026.

Services

Profile

Gavin Jones, Managing Director

Gavin Jones, born in England, has 40 years of experience in the alcohol beverage industry, spanning the UK, Australia and Asia.

He was the head of Jebsen Beverage Co. Ltd where he helped build Jebsen Fine Wines into a leading wine, spirits, sake and mineral water importer and distributor in the Greater China region over 25 years.

As Managing Director of Jebsen Beverage, Gavin held full responsibility for the entire beverage enterprise, including a beer portfolio that held the number one share in Hong Kong and a growing presence in mainland China. Under his leadership, Jebsen and AB InBev established a joint-venture for the Blue Girl Beer brand in mainland China, launched in June 2019, and regarded as one of the textbook JV success stories in the market.

Gavin has been an active board member of both FDGA (HK Food Drink and Grocery Association) and FReD (HK Forum for Responsible Drinking), and been an invited advisor to events organisations such as Vinexpo Asia Pacific and HK Restaurant & Bar.

Gavin retired from Jebsen at the end of 2020 to establish this consultancy, now in its sixth year of successful operation. During this period he served as CEO of JamesSuckling.com, the international wine media and events group. Separately, he conceived and built Winexel, a wine education and membership platform launching globally in September 2026.